Who we are?

We're a consulting firm that specializes in helping organizations looking to establish and scale their business in Africa as well as those already established with strategic communications, government relations, market access and product launch. We use a culture-first approach to open doors for your organization, increase your influence and amplify your message, all in alignment with your business goals.

What makes us unique? We’re creative, aren’t afraid to take calculated risks and most importantly have a deep understanding of the social, cultural and political context locally. Whether launching a new product or managing an urgent crisis, we leverage our understanding of the culture to create tailored solutions.

Our team includes strong strategic advisors who have held some of the highest positions in government. This helps us understand how to partner with governments and decrease follow-up time. We know where and how to knock at the door to get you a seat at the table.

We're bilingual (French/English) with lived and professional experience working in Africa and other developing economies. We’re versatile and adapt to your needs; we can help a pharmaceutical company launch a product in Senegal or support a mining company with establishing long-term partnerships with local governments. Simply put, we make things happen in the most challenging contexts.

Get in touch

Book a consultation today to discuss how we can help you reach your strategic objectives.

Book an appointment ▸

founder & managing director

Dior Sarr

Dior is a seasoned business strategist and communicator with extensive experience providing advice to public and private organizations (including Fortune 100 companies) in the areas of strategic planning, partnership building, communications and government affairs. She began her career working with international agencies and not-for-profit organizations and later focused on large-scale government project implementations and strategic communications in Canada. Over the past decade, Dior has cultivated a deep network across North America and West Africa, spanning diverse sectors such as pharmaceuticals, healthcare, mining, and technology

A lifelong passion for the arts has instilled in Dior a keen appreciation for the power of creative solutions in amplifying a company's message. This innovative approach, combined with her extensive government experience and profound understanding of the West African landscape, makes Dior an invaluable partner for organizations seeking to establish and strengthen their presence in the region.

Dior is fluent in both French and English. She holds a Bachelor’s degree from the University of Chicago and a Master's degree in Health Policy and Management from Yale University.